Logo design & brand identity pricing
Affordable branding for small businesses, startups & charities
The cost of logo design and branding can vary widely. An agency will often charge upwards from £10,000, depending on the requirements of the project. But it certainly isn’t necessary for most businesses to invest that much.
As an independent graphic designer with over 5 years experience, Stephen Cleary is often able to bring agency-level design and expertise to projects that would have a much higher cost elsewhere. Below is a list of suggested pricing for freelancers, entrepreneurs and small businesses in need of a new brand identity.
Logo design package
Starting from £500*
As one of the most important forms of representation, you need a polished and refined logo design that will convey the right message to your customers.
Click + or item name for details of each deliverable.
An initial consultation with designer, Stephen Cleary. Or, if preferred, a short digital questionnaire can be filled out to provide information on your unique selling points, ideal customers, future goals and full project specifications.
Stephen will then conduct research into the brand identities of related businesses in order to ensure your new logo stands out from the crowd. A visual presentation of this research (a ‘stylescape’) will be created. This research phase sets the direction for the remainder of the design process.
A sheet listing the specifications for the colours in your logo, used by print companies and website developers to ensure your brand colours will match across print and digital applications. Pantone, CMYK, RGB, and hexidecimal codes are all provided.
* The price shown above is an estimate and will vary depending on the project scale and your individual requirements. Before sending a finalised quotation, I ask that you get in touch describing your business and your project specifications.
Brand identity package
Starting from £750
If you’re starting from scratch or re-branding your existing business then this is the package for you. Detailed design strategy and comprehensive brand guidelines will be provided.
Click ↓ or item name for details of each deliverable.
An initial consultation to uncover your unique selling points, ideal customers, future goals and full project specifications.
Stephen will then conduct research into the brand identities of related businesses in order to ensure your new logo stands out from the crowd. A visual presentation of this research (a ‘stylescape’) will be created. This research phase sets the direction for the remainder of the branding process.
Several print and digital applications can be added to the logo design and brand identity packages above. Possibilities include: business cards, email footers, letterheads, social media account setup and post templates, brochures, clothing, merchandise, and signage.
Often, clients choose to divide the project into two stages. Phase 1 is the brand identity package and Phase 2 is applying the new branding to the print and digital collateral that your business requires.
Ready to talk?
If you’re interested in one of the branding packages above, please get in touch. Stephen aims to ensure his logo design & branding services are affordable for businesses of varying size and works hard to create designs that meet your unique specifications.