Logo Design & Branding Process

We use our logo design and branding process to ensure the final outcome not only looks good, but helps you achieve your goals. Below is an overview of the four stages that make up our process. 

To see how we approach website projects, please view our website design process.

We use our branding and logo design process to ensure the final outcome not only looks good, but helps you achieve your goals. Below is an overview of the four stages that make up our process. 

To see how we approach website projects, please view our website design process.

1. Brand discovery

When you initially reach out to us, we will discuss your specifications for the project. We will consider your business objectives, the requirements of your target audience, and the marketing strategies of competitors in order to inform our approach to the design process. 

Having a comprehensive understanding of your company is crucial for ensuring the final logo or brand identity successfully communicates your brand vision.

2. Research

Using the information from your brief, we will explore the appropriate imagery, colours, and typography to build your new brand.

We will then collate our findings to create a smart presentation – a stylescape. This will be a visual representation of your brand’s tone of voice, aesthetic style, and goals and will inform our stylistic choices throughout the rest of the process.

3. Design

Once the research phase has been successfully completed, we will begin to formulate initial concepts around the brief and the new stylescape. These designs will then be presented and you will have the opportunity to let us know your thoughts. There are rarely any major objections, but any amendments you request will be actioned at this stage.

After you have approved one of the concepts, we’ll continue to develop your chosen design in vector form. Drawing on our expertise, the logo or brand identity system will be subjected to a series of rigorous tests to ensure it effectively achieves the project goals.
 

4. Release

At this final stage, the designs will be finalised and signed off. We will then prepare both vector and raster files for delivery. These file types include PDF, EPS, PNG and JPEG as standard, covering the majority of use cases a business will need to apply their designs.

Everything is designed to ensure the logo and/or brand identity system can be efficiently implemented. At the end of the process, the vision can be released into the world and you can watch as the results come in.

Our client relationships

The clients we work with appreciate the level of quality we produce. They understand that we focus heavily on a progressive, results-driven process that meets their customer’s needs. 

We consistently aim to produce the highest quality work we can with clients who trust our approach. The result is a captivating brand and a satisfied client.

Explore our design services

Logo Design

This service is perfect for businesses seeking to establish a strong identity with one of the most important elements of brand representation – a logo.

Branding

We will create a brand identity for your business that conveys a compelling and persuasive message to potential customers, allowing you to stand out in a crowded market.

Website Design

We provide websites that have a clear layout, pure style, and fast interface; websites that allow you to efficiently convey the most important messages to your audience.

Contact us

Whether you’re interested in working together, or want to hear more about our design services, please get in touch.

Logo Design

This service is perfect for businesses seeking to establish a strong identity with one of the most important elements of brand representation – a logo.

Branding

We will create a brand identity for your business that conveys a compelling and persuasive message to potential customers, allowing you to stand out in a crowded market.

Website Design

We provide websites that have a clear layout, pure style, and fast interface; websites that allow you to efficiently convey the most important messages to your audience.
Copy link