Logo Design & Branding Process

Stephen’s logo design and branding process ensures that the final outcome not only looks good, but helps you achieve your goals. Below is an overview of the four stages that make up the full process. 

To see how Stephen approaches website projects, please view the Clear Design website process.

1. Brand discovery

When you initially get in touch, Stephen will discuss your specifications for the project. He will consider your business objectives, the requirements of your target audience, and the marketing strategies of competitors in order to decide on the best approach to the design process. 

Having a comprehensive understanding of your company is crucial for ensuring the final logo or brand identity successfully communicates your brand vision.

2. Research

Using the information from your brief, Stephen will explore the appropriate imagery, colours, and typography to build your new brand.

He will then collate his findings to create a smart presentation – a stylescape. This will be a visual representation of your brand’s tone of voice, aesthetic style, and goals and will inform the stylistic choices made throughout the rest of the process.

3. Design

Once the research phase has been successfully completed, initial concepts will be formulated around the brief and the new stylescape. These designs will then be presented and you will have the opportunity to let Stephen know your thoughts. There are rarely any major objections, but any amendments you request will be actioned at this stage.

After you have approved one of the concepts, your chosen design will be developed further in vector form. Drawing on Stephen’s design expertise, the logo or brand identity system will be subjected to a series of rigorous tests to ensure it effectively achieves the project goals.

4. Release

At this final stage, the designs will be finalised and signed off. Both vector and raster files will be prepared for delivery. These file types include PDF, EPS, PNG and JPEG as standard, covering the majority of use cases that a business will need to apply their designs.

Everything is designed to ensure the logo and/or brand identity system can be efficiently implemented. At the end of the process, the vision can be released into the world and you can watch as the results come in.

Client relationships

The clients Stephen works with appreciate the level of quality he produces. They understand that care and expertise go into the progressive, results-driven process that results in logo designs and brand identities that satisfy customer requirements. 

Stephen consistently aims to produce the highest quality work he can with clients who trust his approach. The result is a captivating brand and a satisfied client.

Design services

Ready to talk?

Whether you’re interested in working together, or want to hear more about Stephen’s design services, please get in touch.

Logo Design

This service is perfect for businesses seeking to establish a strong identity with one of the most important elements of brand representation – a logo.


Together, we will create a brand identity for your business that conveys a compelling and persuasive message to potential customers, allowing you to stand out in a crowded market.

Website Design

Stephen provides websites that have a clear layout, pure style, and fast interface. Your new site will be easy to maintain and will communicate the most important messages to your audience.