Website Design Process

Creating an effective and compelling website required careful research, planning and design. Independent graphic and website designer, Stephen Cleary uses his well-crafted website design process to ensure the final outcome not only looks good, but helps you achieve your goals. Below is an overview of the six stages that make up the creative process. 

To learn about Stephen’s approach to brand identity projects, please view the logo design and branding process.

1. Brief

When you initially get in contact, Stephen will listen carefully to your specifications for the project. This will be your opportunity to share exactly what you’re hoping to achieve. Stephen will consider your business objectives and values, the requirements of your customers, and how your current website is performing in relation to your competitors. 

Having a comprehensive understanding of your company at this early stage is vital for ensuring the final website successfully communicates your brand vision and achieves your business goals.

2. Research

Delving deeper, careful consideration will be given to your desired tone of voice, colour scheme, multimedia assets, key call to actions, and essential functionalities. Stephen will carefully research the websites of your competitors and will determine how best to represent your brand. The information gathered at this stage will inform our approach to the design and development phases.

3. Plan

Once the research has successfully been carried out, Stephen’s focus will turn to the functionality and content structure of the website. Wireframes of key pages will be created and the customer journey through the website will be carefully considered throughout.

At the end of this stage, you will receive a sitemap as well as initial wireframe designs for each of the key webpages.

4. Design

Once you have approved the deliverables from stage 3, website design techniques, such as user experience (UX) and user interface (UI) design, will be put into practice. Each page will be refined to ensure the maximum number of users reach your desired end result (e.g. purchasing a product, calling your team, or making a booking).

5. Develop & optimise

At this stage, the wireframe designs will be converted into a flexible, editable and mobile-friendly website. Using the WordPress content management system, the website will be set up in a way that allows changes to be easily made, whilst also looking great on all devices and browsers.

In-built search engine optimisation will be used throughout to guarantee people can find the website on Google and so you can monitor how well it performs on a day-to-day basis.

6. Finalise & maintain

At this final stage, the website design will be refined and reviewed before it is signed off. You will have the opportunity to provide feedback and Stephen will make any amendments that are needed before publishing the website.

Once your website is live, it will need to be maintained and evolved so it keeps drawing in new customers. With tuition from Stephen, you will be able to use the WordPress content management system to make ongoing amendments to content and structure.

Our client relationships

The clients Stephen works with appreciate the level of quality he produces. They understand that care and expertise go into this progressive, results-driven process which results in websites that satisfy their customer’s needs. 

Stephen consistently aim to produce the highest quality work he can with clients who trust his approach. The result is a captivating website and a satisfied client.

Design services

Ready to talk?

Whether you’re interested in working together, or want to hear more about Stephen’s design services, please get in touch.

Logo Design

This service is perfect for businesses seeking to establish a strong identity with one of the most important elements of brand representation – a logo.

Branding

Together, we will create a brand identity for your business that conveys a compelling and persuasive message to potential customers, allowing you to stand out in a crowded market.

Website Design

Stephen provides websites that have a clear layout, pure style, and fast interface. Your new site will be easy to maintain and will communicate the most important messages to your audience.
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