Harbour Church Portsmouth

Logo Design | Brand Identity

Harbour is a church that strives to “play its part in the re-evangelisation of the nation, the revitalisation of the Church and the transformation of society.”
Clear Design Studio was commissioned to assist in facilitating this goal by creating a strong logo design, brand identity and colour scheme for the church.

Harbour is a church that strives to “play its part in the re-evangelisation of the nation, the revitalisation of the Church and the transformation of society.”

Clear Design Studio was commissioned to assist in facilitating this goal by creating a strong logo design, brand identity and colour scheme for the church.

Bright, colourful logo design for Harbour Church Portsmouth | Logo Design Berkshire
Bright logo design for Harbour Church Portsmouth.

The project brief

As a growing church serving the city of Portsmouth, Harbour aims to change people’s perceptions of christianity. 

The church was looking for a new visual identity that would convey their informal, welcoming and relaxed character to those who were considering visiting. The logo needed to be a strong icon that would communicate the ‘harbour’ aspect of their identity whilst also visually representing their slogan ‘For All. Always’.

Harbour Church Portsmouth Stylescape

Stylescape

Following on from the initial consultation and research stages, we designed a stylescape – a presentation of images, fonts and key words used to summarise the character of the brand and provide art direction for the rest of the design process. The stylescape communicated friendliness, warmth, and encouragement – themes that were then incorporated into the initial logo designs.

Harbour Church Portsmouth logo design. Logo process sketch

Logo Design 1

Harbour Church Portsmouth first logo design concept

Logo Design 2

Harbour Church Portsmouth second logo design concept
Harbour Church Portsmouth Logo Concept 2

Initial concepts

Once the sketching and vector design stages had been carried out, two logo concepts were presented to the church. The first logo design combined an anchor icon with the letter H from the church’s name. This concept was designed to communicate a minimal and modern style.

The second concept was a softer logo design with an outer ring linking to the church’s slogan ‘For All. Always’. Importantly, the ‘Harbour’ aspect of the brand was also incorporated into the logo through the ocean imagery. A bright colour scheme was used to represent Harbour Church Portsmouth’s welcoming and encouraging brand characteristics. 

Harbour Church Portsmouth final logo design display

The final identity

In the final stage of the logo design process, the church chose their preferred identity concept – the circular, ocean logo. The chosen design was then fine-tuned and delivered to Harbour Church Portsmouth with its accompanying colour palette and typography in all the required file types. The result was a friendly new identity for the church that feels both approachable and modern.

“Clear Design Studio was absolutely exceptional in providing creative, well thought out and unique logo design options for us. Their work was professional and of the highest quality. We at Harbour Church Portsmouth could not recommend them more highly.” 

Jess Elliot, Harbour Church Portsmouth

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Contact us

Whether you’re interested in working together, or want to hear more about our design services, please get in touch.
This service is perfect for businesses seeking to establish a strong identity with one of the most important elements of brand representation – a logo.
We will create a brand identity for your business that conveys a compelling and persuasive message to potential customers, allowing you to stand out in a crowded market.
We provide websites that have a clear layout, pure style, and fast interface; websites that allow you to efficiently convey the most important messages to your audience.

Our design services

Logo Design

This service is perfect for businesses seeking to establish a strong identity with one of the most important elements of brand representation – a logo.

Branding

We will create a brand identity for your business that conveys a compelling and persuasive message to potential customers, allowing you to stand out in a crowded market.

Website Design

We provide websites that have a clear layout, pure style, and fast interface; websites that allow you to efficiently convey the most important messages to your audience.

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