Innate Active is a swimwear & activewear brand offering custom-made swimming and training gear based in Orange County, California. The company uses environmentally sustainable fabrics derived from plastic bottles to create their products.
Clear Design was approached to create a new logo for Innate Active, which needed to be designed to perform well on their expansive range of swimming costumes and accessories and on several digital platforms. The logo also needed to incorporate the conceptualisations of swimming ‘running through your veins’, being ‘in the blood’, and becoming an ‘innate’ skill.