Identity and business card design for Mackenzie Jones

Mackenzie Jones is a top recruitment agency based in Dubai. The agency is driven by a conviction that great organisations and great people deserve to find one another. Since 2006, they have been helping companies attract the right talent, enabling them to transform their business results.

Independent graphic designer, Stephen Cleary was approached to create a new logo design and business cards for Mackenzie Jones. 

Mackenzie Jones Logo Design Presentation 7

The project brief

Throughout the design process, Stephen worked on creating an engaging logo which would communicate the company’s unique selling point as one of the first recruitment agencies to have an on-the-ground presence in the MENA region (Middle East and North Africa).

Mackenzie Jones were looking for a professional and smart logo to uphold their key characteristics: being courteous, transparent and honest at all times. Stephen also aimed to communicate the agency’s industry expertise, market intelligence and local knowledge.

Mackenzie Jones white logo design
Mackenzie Jones Logo Design Sketchbook

The final identity

In the final stage of the logo design process, Mackenzie Jones chose their preferred logo – the circular, MJ monogram. The chosen design was then fine-tuned and delivered to the recruitment agency with its accompanying colour palette, typography, and digital & print applications. Business cards were also designed to support in the establishment of the new identity.

Mackenzie Jones business card design | Business card design Berkshire

View more design projects

Harbour Church Portsmouth

Logo and brand identity system for a growing church in Portsmouth, UK.

Behemoth Boxing

Logo design, brand identity and website design for a boxing apparel company based in Dubai, UAE.

More

View more of our logo design, branding and website development projects.

Ready to talk?

Each design project is a unique experience that starts with a personal consultation. So whether you’re interested in working together, or want to hear more about Stephen’s logo design, brand identity and website design services, please get in touch.