Identity and business card design for Mackenzie Jones
Mackenzie Jones is a top recruitment agency based in Dubai. The agency is driven by a conviction that great organisations and great people deserve to find one another. Since 2006, they have been helping companies attract the right talent, enabling them to transform their business results.
Independent graphic designer, Stephen Cleary was approached to create a new logo design and business cards for Mackenzie Jones.
The project brief
Throughout the design process, Stephen worked on creating an engaging logo which would communicate the company’s unique selling point as one of the first recruitment agencies to have an on-the-ground presence in the MENA region (Middle East and North Africa).
Mackenzie Jones were looking for a professional and smart logo to uphold their key characteristics: being courteous, transparent and honest at all times. Stephen also aimed to communicate the agency’s industry expertise, market intelligence and local knowledge.
The final identity
In the final stage of the logo design process, Mackenzie Jones chose their preferred logo – the circular, MJ monogram. The chosen design was then fine-tuned and delivered to the recruitment agency with its accompanying colour palette, typography, and digital & print applications. Business cards were also designed to support in the establishment of the new identity.