Logo design, clothing & web design for a boxing apparel brand

Behemoth Boxing

Behemoth Boxing logo design shown on black handwraps
Behemoth Boxing logo design shown on black handwraps

Behemoth Boxing is a UK-based boxing apparel company striving to bring fighters together from all around the globe. Their online store provides boxing clothing and training gear for an international community of boxing enthusiasts.

Clear Design was approached to create Behemoth Boxing’s brand identity, clothing designs, and to launch its online presence. 

Behemoth Boxing white handwraps on model
Black boxing hand wraps on model
Behemoth Boxing model with branded handwraps

Project brief

Behemoth: a creature or being that is monstrous in size and power.

Throughout the branding process, the focus was on creating an engaging brand identity, strong social media presence, and responsive website design. Behemoth Boxing were looking for a captivating logo design to uphold their values whilst conveying the quality of the clothing they produce.

Behemoth Boxing Logo Design Concept 1
Behemoth Boxing Logo Design Concept 2

Initial stages

In the early stages of the project, brand research was conducted. This involved carefully considering the personality of the brand and the characteristics of its target audience whilst also exploring how the new boxing company could stand out within its sector. These initial discovery stages then fed into the art direction for the remainder of the design process.

Behemoth Boxing Logo Design Portfolio 3
Behemoth Boxing Logo Design Portfolio 5

The final identity

After two initial concepts had been presented, the boxing company chose their preferred logo – the powerful raised fist (concept 2). The chosen design was then fine-tuned and delivered to Behemoth Boxing with its accompanying colour palette, typography, and digital & print applications. Concept 1 (shown above) was then utilised for one of their clothing collections called ‘Cornerman’. 

The end result of the design process was an impactful new identity for the company that has a powerful style and represents the raised fist of a victorious fighter in the ring.

Boxers Sparring with branded t-shirts
Boxer with branded t-shirt

The e-commerce website

Once the brand had been designed and established on social media, we began the website design process. Implementing a consistent colour scheme, captivating images and contemporary typography, the initial designs for the website were mapped out and developed in WordPress. 

The final website has been designed to demonstrate the brand’s values whilst also showcasing the quality of their products. We ensured that the website’s content is easily editable so that, as Behemoth Boxing’s product offering continues to grow, the website can be expanded efficiently.

Website design and development for Behemoth Boxing

Client testimonial

“Starting a business is a lot of hard work and the logo and website design is incredibly important when you are first getting started. Clear Design was and has been amazing throughout. They always beat their deadlines, offer competitive pricing and provide fantastic work and feedback along the way.

Clear Design have created the logo design for Behemoth Boxing and have been instrumental in designing the original t-shirts and other merchandise. They also designed and built the website whilst ensuring our e-commerce was set up correctly.

Stephen (Lead Designer) is always available to chat and is extremely punctual, honest and transparent. He isn’t afraid to give feedback (positive and negative), which I think is awesome!

If you are looking for a logo, website, clothing design - or anything else, I cannot recommend Clear Design enough.”
Josh Clancey
Founder - Behemoth Boxing

Get in touch

Each design project is a unique experience that starts with a personal consultation.

So whether you’re interested in working together, or want to hear more about our logo design, brand identity and website design services, please get in touch by emailing hello@cleardesign.studio or clicking the button below.

Stephen Cleary - Clear Design Studio lead designer

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