Logo design, clothing & website design for a boxing apparel brand.
Behemoth Boxing is a Dubai-based boxing apparel company striving to bring fighters together from all around the globe. Their online store provides boxing clothing and training gear for an international community of boxing enthusiasts.
Clear Design was approached to create Behemoth Boxing’s brand identity, clothing designs, and to launch its online presence.
Behemoth: a creature or being that is monstrous in size and power.
Throughout the branding process, the focus was on creating an engaging brand identity, strong social media presence, and responsive website design. Behemoth Boxing were looking for a captivating logo design to uphold their values whilst conveying the quality of the clothing they produce.
In the early stages of the project, brand research was conducted. This involved carefully considering the personality of the brand and the characteristics of its target audience whilst also exploring how the new boxing company could stand out within its sector. These initial discovery stages then fed into the art direction for the remainder of the design process.
The final identity
After two initial concepts had been presented, the boxing company chose their preferred logo – the powerful raised fist (concept 2). The chosen design was then fine-tuned and delivered to Behemoth Boxing with its accompanying colour palette, typography, and digital & print applications. Concept 1 (shown above) was then utilised for one of their clothing collections called ‘Cornerman’.
The end result of the design process was an impactful new identity for the company that has a powerful style and represents the raised fist of a victorious fighter in the ring.
The e-commerce website
Once the brand had been designed and established on social media, we began the website design process. Implementing a consistent colour scheme, captivating images and contemporary typography, the initial designs for the website were mapped out and developed in WordPress.
The final website has been designed to demonstrate the brand’s values whilst also showcasing the quality of their products. We ensured that the website’s content is easily editable so that, as Behemoth Boxing’s product offering continues to grow, the website can be expanded efficiently.
“Starting a business is a lot of hard work and the logo and website design is incredibly important when you are first getting started. Stephen (Clear Design) was and has been amazing throughout. He always beats his deadlines, offers competitive pricing and provides fantastic work and feedback along the way.
Stephen has created the logo design for Behemoth Boxing and has been instrumental in designing the original t-shirts and other merchandise. He also designed and built the website whilst ensuring our e-commerce was set up correctly.
He’s always available to chat and is extremely punctual, honest and transparent. Stephen isn’t afraid to give feedback (positive and negative), which I think is awesome!
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