Harbour Church Portsmouth

Engaging brand identity design for a growing church.

White flat logo design for Harbour Church Portsmouth | Logo Design Berkshire

Harbour Church Portsmouth is a church that strives to “play its part in the re-evangelisation of the nation, the revitalisation of the Church and the transformation of society.”

Clear Design was approached to assist in facilitating the church’s mission by creating a strong logo design, identity system and colour scheme. The logo needed to be a minimal icon that would communicate the ‘harbour’ aspect of their identity. The informal, welcoming and relaxed character of the church also needed to be incorporated into the final design.

Bright, colourful logo design for Harbour Church Portsmouth | Logo Design Berkshire

Following on from the initial consultation and research stages, a stylescape was designed. Stylescapes can be defined as a presentation of images, fonts and key words used to summarise the character of the brand and provide art direction for the rest of the design process. Key themes included friendliness, warmth, and encouragement. Each characteristic was then incorporated into the initial logo designs.

Harbour Church Portsmouth Stylescape

Initial logo concepts

Two logo concepts were presented to the church. The first logo design combined an anchor icon with the letter H from the church’s name.

The second concept was a softer logo design with an outer ring linking to the church’s slogan ‘For All. Always’. Importantly, the ‘Harbour’ aspect of the brand was also incorporated into the logo through the ocean imagery. A bright colour scheme was used to represent Harbour Church Portsmouth’s welcoming and encouraging characteristics.

Harbour Church Portsmouth logo design. Logo process sketch

Logo design concept 1

Harbour Church Portsmouth first logo design concept

Logo design concept 2

Harbour Church Portsmouth second logo design concept
Harbour Church Portsmouth Logo Concept 2

The final identity

In the final stage of the logo design process, the church chose their preferred identity concept – the circular, ocean logo. The chosen design was then fine-tuned and delivered to Harbour Church Portsmouth in multiple configurations for various print and digital applications. The result was a friendly new identity for the church that feels both approachable and modern.

Harbour Church Instagram account branding

Client recommendation

"Stephen (Clear Design) was absolutely exceptional in providing creative, well thought out and unique logo design options for us. His work was professional and of the highest quality. We at Harbour Church Portsmouth could not recommend him more highly.”
Jess Elliot
harbour Church Portsmouth
Harbour Church Portsmouth logo on hoodie

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