Harbour Church Portsmouth
Engaging brand identity design for a growing church.
Harbour Church Portsmouth is a church that strives to “play its part in the re-evangelisation of the nation, the revitalisation of the Church and the transformation of society.”
Clear Design was approached to assist in facilitating the church’s mission by creating a strong logo design, identity system and colour scheme. The logo needed to be a minimal icon that would communicate the ‘harbour’ aspect of their identity. The informal, welcoming and relaxed character of the church also needed to be incorporated into the final design.
Following on from the initial consultation and research stages, a stylescape was designed. Stylescapes can be defined as a presentation of images, fonts and key words used to summarise the character of the brand and provide art direction for the rest of the design process. Key themes included friendliness, warmth, and encouragement. Each characteristic was then incorporated into the initial logo designs.
Initial logo concepts
Two logo concepts were presented to the church. The first logo design combined an anchor icon with the letter H from the church’s name.
The second concept was a softer logo design with an outer ring linking to the church’s slogan ‘For All. Always’. Importantly, the ‘Harbour’ aspect of the brand was also incorporated into the logo through the ocean imagery. A bright colour scheme was used to represent Harbour Church Portsmouth’s welcoming and encouraging characteristics.
Logo design concept 1
Logo design concept 2
The final identity
In the final stage of the logo design process, the church chose their preferred identity concept – the circular, ocean logo. The chosen design was then fine-tuned and delivered to Harbour Church Portsmouth in multiple configurations for various print and digital applications. The result was a friendly new identity for the church that feels both approachable and modern.
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