Minimal brand identity design for a Danish videography company.
Video Alliance is a visual communications business based in Denmark. The company is owned by Samuel Meijer, a videography expert who has worked in advertising and television production for over 10 years. Samuel’s talented group of videographers and editors focus on communicating their client’s stories through captivating videos.
As Samuel expanded his previous business ‘One Man Video Army’ into a growing team, Clear Design was commissioned to design the new brand. The new brand identity needed a timeless logo design and a pure, professional colour scheme that would encapsulate the company’s character and its service offering.
Initial logo concepts
Three initial logo concepts were presented to Video Alliance. Taking the client’s specifications into account, it was decided that each concept should incorporate the letters ‘V’ and ‘A’ and a subtle nod to the idea of an ‘alliance’. Each of the three concepts below demonstrate how this was put into practice.
Various stylistic elements from all three of the initial logo concepts were then incorporated into the final, refined logo design.
Each colour was chosen carefully in order to add personality and instant recognisability to the brand.
The contrasting blue and red tones give this colour palette a distinctive and vibrant appearance. Both the primary colours and the secondary colour Sinopia work particularly well when paired with Dark Grey or White. Indigo Dye was chosen as the primary colour due to its flexibility as well as its calm, balanced feel. It works well on white backgrounds and is effective on print and digital media.
The final identity
In the final stage of the brand design process, the refined logo design and accompanying brand guidelines were presented to the videography company. The finalised brand identity elements were then fine-tuned and delivered to Video Alliance in all of the necessary formats for print and digital use. The result was a contemporary and professional new identity for the business.
Brand identity applications
Finally, the brand identity was applied across digital media and printed stationary. The logo, colour scheme, typography and other design elements all perform well across Video Alliance’s digital platforms, branded merchandise and within the videos they produce. To learn more, and to see the brand first-hand, take a look at Video Alliance’s website.