Brand identity design for a home-schooling resources business

The Learning Box

The Learning Box | Brand Identity Design

The Learning Box is a start-up business looking to provide fun, enriching home-schooling resources to families with young children all across the UK. Each box contains projects designed to reach the UK’s education curriculum for children. 

Clear Design was approached to create the brand identity for the new company. The logo needed to be an eye-catching mark that would communicate the fun, childlike aspect of the company’s products. Visual links to children’s learning also needed to be incorporated into the final design.

The Learning Box Full Logo | Brand Identity Design

Logo construction

The chosen logo was created using an isometric grid and is carefully constructed to have a balanced style. The logomark is centred above the typography, further contributing to the well-balanced, refined feel of the full lockup.

The Learning Box Logo Construction

Logo options

Two initial concepts were presented to the client. The first utilised symbols that connote children’s learning in a structured layout while the second experimented with colourful, playful typography in an asymmetrical design. The client decided to proceed with concept 1 as their chosen design.

Logo design concept 1

The Learning Box Concept 1

Logo design concept 2

The Learning Box Concept 2

Colour scheme & iconography

As part of the brand guidelines provided, a primary and secondary colour scheme and icon system were developed.

Colour adds personality and instant recognisability to a brand. The purple, green and blue primary colours give this colour palette a distinctive and vibrant appearance. Utilising the colour scheme, the custom icons were designed to bolster The Learning Box’s playful brand style.

The Learning Box Colour Scheme | Brand Identity Design
The Learning Box Icons | Brand Identity Design
The Learning Box Icons | Brand Identity Design

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Stephen Cleary - Clear Design Studio lead designer

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