Contributed by Stephen Cleary
Each of the Instagram profiles in the list below is an under-rated graphic design, branding or logo design account that shares valuable and inspiring content. At the time of writing, each account has less than 30,000 followers and, in my humble opinion, deserves more publicity. I recommend following each and every design profile that features in this article!
Think I’ve missed anyone sharing brilliant design content who should be featured in future articles? Let me know in the comments at the end of this article.
1. Aperios Design | Logo, brand & website designer with clear-cut style
When it comes to creating beautifully-refined logos and lettermarks, Alex Aperios is a seasoned pro. His Instagram account is full of engaging designs that provide a bank of inspiration for your next project. Alex specialises in minimal logos and custom typefaces for his predominantly London-based clients. Take a look at his profile!
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2. Fiyin Design | Brand identity designer producing minimal, pure logos
Fiyin Adeniyi is an extremely talented brand identity designer that has put time and effort into building meaningful connections with other brand designers across the community, especially on Twitter and Instagram. Fiyin lives and works in Nigeria, creating timeless logos and comprehensive brand systems. His recent architecture branding project has deservedly received a particularly positive response from other designers on Instagram.
3. Greg Davies | Brand and website designer with expert presentation
With recent features on The Fowler Hour podcast and the DesignCuts blog, Greg Davies is an experienced brand identity and website designer creating sophisticated designs for his clients. Greg particularly focuses on working with local businesses and displays his client work with expert presentation throughout his profile. If you want to support and be inspired by an extremely under-rated graphic designer, go and follow his Instagram profile.
4. Mike Mazz | Logo designer creating delicate, sophisticated identities
Mike Mazzarella, or ‘Mike Mazz’ for short, is a brilliant logo and brand identity designer creating refined design with a delicate and elegant style. Mike’s presentation is brilliant and, if you are looking to hear more about his process, just tune into his regular Instagram Story video updates.
5. Leandra Rexhepi | Brand & packaging designer creating consistent identity systems
Leandra (known on Instagram as ‘designby.lr’) creates well-executed brands and packaging designs that communicate coherent visual stories and portray the character of the businesses she works with. Her recent ‘Fruits of earth’ brand project exudes class and authenticity. Take a look through her profile for plenty of branding and packaging inspiration.
6. Dipta Design | Brand identity designer focusing on unique lettermarks
Dipta is a creative graphic designer who currently focuses on creating experimental typographic work. His style is unique and characterful. With 1,400 followers, his design work on Instagram is certainly deserving of more publicity and support.
7. Cam Gomersall | Brand designer sharing helpful branding advice
Cam Gomersall, a recent guest writer on the Clear Design Blog, runs an Instagram account bursting with tips and tricks for fellow branders and graphic designers. Cam recently committed to working as a full time freelance graphic designer and so has since been sharing his knowledge as he continues to learn and gain experience in the field.
8. Shibin (3b.designs) | Logo and brand designer sharing quick Adobe Illustrator tips and comprehensive branding projects
Although Shibin has recently experienced some pretty rapid growth on Instagram (with over 20k followers and growing), I felt that this top 10 list of lesser-known Instagram accounts wouldn’t be right without featuring his brilliant profile. Based in India, Shibin not only shares his well-crafted brand identity work but also helps junior graphic designers learn new shortcuts on Adobe Illustrator, enabling them to improve their design efficiency.
9. Roxanne Pattison (Lustre Studio) | Minimalist brand designer
A fresh account on Instagram, Roxanne’s profile features some exciting branding projects that implement a pure, minimal style. Recent concept work includes a full, consistent identity system for Coco N’ice, a high end ice cream parlour. Have a scroll through her profile to see more.
10. Nadia Castro | Brand designer with a brutalist style
Nadia Castro creates bold, jagged designs that capture your attention in an instant. She enjoys creating playful lettermarks and well-presented brand identities. Nadia’s recent personal re-brand illustrates her ability to create a minimal, brutalist logo and accompanying identity system that has an established style.
Bonus: Stephen Cleary (Clear Design) | Logo, brand & website designer creating pure, enduring identities
Finally, a shameless plug for my own profile. Over on Instagram, I share my design process, logo concepts, brand identity systems and tips & tricks. In the near future, I plan on creating more video content and educational posts for other budding graphic designers as well as continuing to share my client work.
Top 10 Inspiring, Lesser-Known Graphic Design Instagram Accounts
Thank you for taking a look through this top 10 list. I hope each of the featured Instagram accounts inspires and motivates you to create some captivating designs. Whether you are creating for a growing client base, or for some exciting passion projects, taking a look through the work of the talented designers above is a great place to start. Once you’ve gained some inspiration, its then time to implement what you’ve learned and create something you are proud of!
